BLUE MILK PACKAGING
This project was a fun excuse to get my hands on tangible materials. The goal of this project was to create a physical package of a product from a movie or TV show that could exist in the world of that show or movie. I decided to go with creating a carton of blue milk, from the Star Wars galaxy. I have always been a huge fan of the series, so it was a blast to immerse myself in that world.
The idea of the milk cartons that I designed is that they would be a drink served, and used to make drinks at the Mos Eysley cantina on Tatooine (the bar from the original Star Wars movie). I looked up what type of alien creature canonically produces the milk, and drew a cute mascot for the front of the package where we would normally see a cow. I also included some drawings of wanted signs and ads that would exist in the world of Star Wars. I even went as far as to have most of the type be in the fictional Star Wars language. I also designed two more packages, one for chocolate blue milk, and one for green milk, which, according to the lore, comes from a different creature.
This is a student project that has no affiliation with the Disney, Lucasfilm, or the Star Wars brand. None of my work has been used in an official matter.
MOCK UPS
FINAL SPREADS
A closer look at the final designs for each of the milk cartons. This is what they look like before being folded up.
PROCESS
This project took a lot of trial and error. Once I had the concept down I made sketches showing a couple different directions that I could take the project. Once I refined the sketches, I had to refine the dimensions of the of the carton so I could properly design each side of the packaging. Once the dimensions were nailed, I began working on some of the sketches I would use for the brand’s logos, ads, and wanted posters.
